Setting Clear Goals and Objectives

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Processes

In order to achieve goals there are processes which should be implemented; processes designed to streamline and analyze such goals and objectives so that they are deemed achievable before the first step is taken. It is important, however, to start at the very beginning and with the smallest, most specific part of the goal or objective, making these initial steps the most important in meeting the guidelines.

An objective is a thorough understanding of what action or plan is to be taken and then identifying the anticipated results. Such a plan provides the set of directions intended on making the decision less complicated than it appeared in the early stages or at inception.

Peter Ducker wrote a documentary-style book published in 1954 entitled Practiced Management wherein MBO or Management by Objectives, was introduced. The book outlined a program which consists of simple but very useful processes in order to meet commitments in an organization. The nature of this program is such that it is also be applicable to personal plans.

MBO consists of 5 steps

First – It should be Specific. It is better to accomplish one goal at a time instead of attempting to – or even thinking of – pursuing several plans simultaneously, since a single objective cannot be reached if there are two or more results expected. Fundamental to this step is the need to clarify that which is to be achieved and giving it full attention. It also must be taken as seriously as possible.

Second – It should be Measurable. Many things that are not tangible can be difficult to measure and, by contrast, there are things which are measurable by the mere fact that they include numbers or ratings. Take, for example, that service crews are hard to measure based on how the service was delivered; but if complaints are counted there is then a specific number which can be used to rate the effectiveness of the service.

 

In offices, the number of tasks or assignments that were accomplished is used as basis for measurement. Cooperation, though a very vague word can also be measured by taking survey a subordinates and peers. How fast or slow customer assistance was provided to a certain individual is enough to provide data on how situations can be measured.

However, refrain from the use general terms when making an objective statement, but speak in clear and specific terms, such as: to write, to recite, to perform, to fix, to process, to designate, to purchase, to choose, to reprogram, etc.

Realistic

Third – It should be Attainable. The resources made available provide information on how an objective can be attained, indicating that it must be something derived from fact which being very realistic. Keep in mind, the possibility that certain objectives can indeed be realistic but the time frames in which to reach or accomplish them are not.

So it is better to state objectives that are factual since this promotes motivation; rather than stating an objective taken from belief, as this may result in unexpected (devastating?) failure and lead to a feeling of discouragement and/or despondency.

Fourth – It should be Result-oriented. An objective should be stated clearly so that the expectation is clear. Focus on the end result as this will be a guide in determining whether or not the objective to reach a stated goal is effective and meaningful. Is this objective going to help the individual grow or succeed? Will it be beneficial to all concerned? For it is only after all the plans are completed, reaching the objective can be considered a success.

Fifth – It should be Time Bound. There should be a limitation on all the things needed to be accomplished. This matters, since the root of any plan can be traceable; but it matters also because it is an indication of whether or not the objective is effective enough not to cause unneccessary delay. Of course, as with any goal or objective, there will will always a sense of fulfillment when accomplishing a set of objectives occurs earlier than the deadline.

Chart

In conclusion, developing an objective that is easily measured, can be attained, within a limited time will help in determining if the objective is realistic enough, meaningful, and worthwhile to everyone involved.

A chart or journal can be kept to keep track of any opportunities and strengths that were recognized along the way. This will also indicate the time that was consumed and the length of the objective developed. A successful objective helps motivate the individual or the group involved toward greater achievements.

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